About Us

About Thousand Oaks Barrel Co. & DistilleryStore.com

DistilleryStore.com is the official online retail and promotional products division of Thousand Oaks Barrel Co., the global leader in small-format oak barrels and innovative marketing tools for the spirits industry.

Founded in 1999, Thousand Oaks Barrel Co. is the original innovator and global leader in small-format oak barrels for aging whiskey, bourbon, rum, and craft spirits. With over 25 years of experience, we have played a defining role in how spirits are aged, marketed, and experienced both behind the bar and at home.

What makes Thousand Oaks Barrel Co. different is clear—we are the only company in the world producing true small-format bourbon barrels made from new, distillery-grade American oak. Our barrels are crafted using the same high-quality oak staves used by major distilleries, delivering superior density, proper extraction, and the full flavor profile expected from premium aging.

This is a critical advantage.

Most small barrels on the market are made from used tequila barrels or furniture-grade oak, which lack the structure and richness needed for true maturation. The result is weaker flavor, inconsistent performance, and a product that does not replicate real barrel aging. Our barrels are designed to do exactly that—just on a smaller, faster scale.

Over the past two decades, Thousand Oaks Barrel Co. has become the trusted partner for the spirits industry. We work with every major brand in the United States and approximately 50% of spirits brands worldwide. In fact, virtually every mini barrel you see in bars, restaurants, and retail environments—engraved with leading brands—is produced by Thousand Oaks Barrel Co.

But we are more than a manufacturer—we are a growth engine for spirit brands.

We founded the barrel-aged cocktail movement, creating a proven pathway for distilleries to get their products behind the bar. It is widely recognized throughout the industry that one of the most effective ways to secure placement is through a barrel program. By providing a branded small barrel to a bar or restaurant, distilleries create a premium, in-house cocktail offering that naturally earns menu placement and prominent visibility.

This strategy works because it doesn’t require replacing an existing bottle. Instead, it creates a new category—one that positions your brand as the premium pour. These programs have helped launch some of the fastest-growing spirit brands and have enabled established brands to maintain and strengthen their market position.

In addition to barrels, Thousand Oaks Barrel Co. develops innovative promotional products designed specifically for distilleries and the hospitality industry. From custom engraved barrels to unique retail and bar tools, our products are built to create engagement, drive sales, and build lasting brand loyalty.

At our core, we are driven by craftsmanship, innovation, and a deep understanding of how brands grow in the spirits industry.

When it comes to small oak barrels for aging whiskey—and the tools that help brands win behind the bar—Thousand Oaks Barrel Co. is the undisputed leader.